According to the Annual Email Client Market

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	In this article we outline six tips for improving your email marketing so you can create interactive emails that encourage your subscribers to take action. Using Responsive Design Now you can access your email at any time, whether you're working on your office computer, walking the dog with your smartphone in your pocket, or sitting on the train using your tablet. Share Report mobile devices currently account for all email opens followed by webmail opens and desktop opens. So your email marketing campaigns have to look great and work well on every device. A responsive email is an email that is optimized so that it always appears the way you want it to, no matter what device the recipient opens it on. This means emails can adapt to all screen sizes and resolutions allowing recipients to consume the content anytime, anywhere. Make it easy for readers to scan People don’t have time to read all emails so getting a good open rate is a win. Unfortunately this is only the first step. Then you have to engage the reader and get them to click. Recipients will judge the value Email Marketing List of your email within seconds and may discard it if it's difficult to read. To increase engagement and click-through rates keep it simple and get readers to consume and interact with your emails. Designing an interactive email layout that’s easy to scan is part science and part art, but consider these tips to minimize email copy and avoid being too salesy. Make your call-to-action buttons attractive, big and bold for your email recipients. Know that it will lead them to a landing page that interests them. Use images to break up text and make the entire email easier to understand. Use readable fonts and a variety of sizes to create hierarchy. Add interactivity to delight subscribers. Allegedly, despite the visual and Benefits in Engagement But only 10% of marketers say they use interactive elements in emails. To stand out use interactive items and techniques such as hover effects flip effects new product preview games and interactive quizzes or surveys. The purpose of interactive items is to engage email subscribers and entice them to read the message which will hopefully increase conversion rates.