What would Hubspot’s strategy be with its Creators Program?

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	on TikTok revealed that content creators with an average of 540,000 followers receive higher levels of attention compared to influencers with more than 50 million. By investing in undiscovered creators, Hubspot makes a very promising bet. In addition, its strategy is perfectly aligned with new trends and consumer behaviors on the internet. Brands need to be present in consumers’ lives and produce content that inspires and educates their audience. And this is something that many tech companies have failed at in their marketing strategies. Many of these companies insist on talking only about their products and their advantages. Just as they do not  Whatsapp Number  seek to update their strategies according to the changes in their persona’s consumption habits. Hubspot understands that its strategies need to be aligned with the behavior of the new generation. Your investment in content creators is a clear example of this. The platform had already hit the nail on the head in acquiring The Hustle newsletter and now expands its channels to another big trend: podcasts. What do marketers and brands need to understand from this? As I said earlier in this article, marketing is for people. And understanding that the strategy that works today may not work tomorrow is understanding that people’s behavior changes over time. Understand who your audience is, what they consume, where they are and adapt your strategy as these transformations happen. Consistency is one of the main keys to the success of a marketing strategy, but “doing more of the same” could be a business’s worst decision. Share HUMAN CRAFTED CONTENT Find top content freelancers on WriterAccess. Try for free Guilherme RezendeRock author vector Author