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	Testing Heat maps Conversion recording By proceeding in this way it will be possible to identify strengths and critical points , allowing us to create interfaces more suited to the interests and behavior of the public. Conversions will increase. Save Money One of the biggest benefits of UX is understanding how to save money before you've already lost it. We leave nothing to chance! Each step must be the result of analysis capable of predicting every possible error. This methodology is not perfect but it is able to considerably reduce any losses C Level Contact List and waste on investments. Planning must be accompanied by constant refinement work , to adapt the characteristics of the projects right from publication. In this way we will be able to predict in advance errors that we may only notice too The money invested in the UX upfront will still be less than what we would find ourselves spending for having overlooked dangerous critical issues. Improve the product Creating a site is no longer an impossible mission. If it cannot be within everyone's reach.