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 | That process never really ends. And that is perhaps what makes our profession so cool. The fact that you can test a lot and periodically go back to the drawing board. As a result, you as a marketer and organization can always grow. Dont just try to get everything out of the data. You can also just approach customers and ask for the cause. What did you think of the white paper? What did you think of the emails? The insights can lead to adjustment of the chosen strategy.
A better customer view and can be used to optimize your campaigns. When it comes to communication, was obviously a tumultuous year and were not just talking about corona. If there is a trend in crisis communication, it is that crises photo editor have become like balloons. Once inflated – by online and traditional media – they deflate very quickly, because the next crisis is already tumbling over yesterdays. Crisis is the highest form of news and the main criterion for news is anything that deviates from the expectation.
The fact that all computers at the office are working on Monday morning does not make it into the NOS Journaal. But if you find out on Monday morning that, when the entire company was at the company drink at ., pm on Friday, hackers struck the favorite time of hackers by the way, then it becomes Telegraaf-worthy. So anything that goes wrong stands out. For organizations this means that you have to prepare for things that pose a risk of getting bad in the news.
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