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	The map pack pulls information from your business profile and local listing information to combine Its display in local search results includes the local search results box. Having websites and directions just a click away means interacting with local entries is likely to become increasingly easier and more convenient. So by optimizing your business profile in will be able to gain more click-throughs, brand awareness and revenue by ranking in local map packs. You also need to spend time optimizing your content and external links for local relevance. Improve specificity Local search optimization becomes more localized. New local searches don’t just focus on a city or region but can drill deeper into a community or even based on proximity to the user. This means there will be less competition in more specific niches. It’s also important to remember that local keywords typically rank photo editing servies lower in the search intent funnel for the most targeted local customers. The types of keywords used for targeting are increasingly important. Users are becoming accustomed to local results and are more likely to use them than ever before. Querying is almost always done locally using mobile devices. Local results will be more important to users than ever before, meaning their rankings are even more valuable. Mobile e-commerce growth Mobile search and m-commerce have grown rapidly over the past few years. This mobile trend has a huge impact on how we optimize our websites for a mobile experience. source. Top Factors to Improve Local Search Results What are the main ingredients of local search? What do you need to make your local optimization strategy work? For starters, everything you need when targeting national search engine ranking factors includes only local ranking factors.