In other words Betatyping provides

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	You can find new more effective ways to get people to stop to watch experience share react and buy This will help you achieve your long term business goals The impact of creativity on advertising campaigns Attractive advertising content drives long term business growth To do this by focusing on creativity you can develop bolder campaigns that speak to your audience reduce creative risk and increase their impact through deliberate content testing Also read Google Search Infinite scroll available on mobile Betatyping Developed by the Creative Shop and Facebook s Marketing Science teams. Betatyping enables deliberate testing discovering fertile creative areas and driving wedding photo editing service  success a framework for advertising content and allows advertisers to answer the most pressing business questions by stepping directly into the shoes of their audiences on Facebook This betatyping approach not only offers long term benefits but also has a direct impact on the effectiveness of multimedia content thanks to a meta analysis carried out from testing advertising content on Facebook platforms we found that winning elements obtained through a test and learn process significantly reduced the average cost per ad recall cost per action intention and cost per action compared to other elements. The different stages of Betatyping are as follows Ask Hypothesize what you want to learn and identify the metrics that will determine success Create Design tests and creative based on your hypothesis and what you want to learn Learn Analyze test results and insights based on primary indicators and secondary diagnostics Adapt ​​Strategically and creatively determine how to implement what you have learned The powerful alliance of art and science thanks to Betatyping Betatyping allows you to test advertising content on Facebook platforms It combines real time results the science and creative expertise the art and provides guidance on how to best seize this opportunity.