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	In order to make an online store user-friendly for smartphones, it is not enough to simply copy what appears on your computer screen onto your smartphone screen. Mobile phone screens are much smaller, and touching with your fingers is not as precise as clicking with a mouse. Therefore, we tell isthe most important things to pay attention to when designing websites and mobile applications. Mobile first or mobile friendly? Mobile commerce distinguishes between two approaches to designing a store for mobile devices: mobile-first and mobile-friendly. The first means designing your website and its functionality with mobile devices in mind. The code is then written based on the display of the website on a smartphone, so it is not too complex and does not contain complex functionality. Therefore, the store C Level Contact List will run on any display and there will be no problems loading content. While mobile-friendly, this website is written for large screens and is only optimized to display content correctly on smartphones. This is a faster solution, but not necessarily better. Or a mobile app? Another important issue regarding mobile commerce is the responsiveness of the e-store website. , or responsive web design, involves developing a website based on the behavior of the device the user is using to the screen resolution. When talking about the future of mobile commerce, it’s impossible not to mention mobile apps that make online shopping easier. A properly designed mobile app can increase conversion rates and help build your brand image.