Namely Display URLs and Ads Extensions.

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	By letting your audience know what it is you want them to do you can ideally refine your adverts audience. By doing this, you’ll often discourage people, who importantly have no interest in completing the action you want from clicking on your link. In the long run, this will save you an enormous amount of money. This is because you are no longer paying so much money out through wasted clicks on your adverts. The landing page of your advert must take the ‘clicker’ exactly where they Email List need to be to complete the action you wanted them to do. For example, let’s say you are selling Manchester United T-shirts. Then, the landing page should be somewhere that the viewer can buy the football shirt, and ultimately a conversion can be made. Even if a conversion isn’t always made, by making sure your adverts funnel the audience exactly where they need to be to complete the action, you’ll likely be increasing your chances of converting significantly. But what else is there to know? There are a couple more tactics that can complement your copywriting. Let’s see what each of them is and how they can help with an ad’s engagement. Display URLs The display URL is the URL that users see in your ad, in green, as the last line of your ad. While this is pretty self-explanatory, what’s important is that the display URL can be different from the destination URL, if you wish so. While you can’t change the domain of your URL, you can change what comes after it, i.e. the slug. For example, let’s say that you are selling furniture and your domain is home4u.com. And in your ad campaign, you want in particular to sell chairs.