Will Not Be Simple

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	That lead them to buy a product over others from the competition. Some tools offered by neuromarketing The techniques used in this discipline are many and varied and all of them seek to record the different reactions of the consumer's brain to the different stimuli that it is not able to control. Thus, the reaction to sounds, tastes, images or even smells can be known.[size=14.6667px] Which will allow them to be used later in the different strategies of the company, both to launch and to design new product lines. Nothing escapes the brand anymore, which is moible number data capable of knowing a priori how potential customers react to its stimuli. To achieve these objectives, neuromarketing uses a multitude of techniques. [size=14.6667px] It is a series of technologies that allow recording and monitoring what the consumer sees when looking closely at an image. It is capable of picking up the movement of the cornea and determining the order of the visual exploration, in which areas its attention is fixed or the time that this attention lasts. Its objective is to determine the way and the place to which consumers.