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	Therefore, personalized recommendations can be created to facilitate selection and allow an initial selection of goods. High level of customer service: Up to 10% of buyers claim that very high levels of service influence their purchasing decisions. Therefore, it is very important to not only adhere to high service standards, but also to shorten the distance between buyers and customers. This is achieved through communication channels such as live chat or the increasingly common video chat. People should pay more and more attention to their quality. Develop luxury goods business: By 2020, most of luxury goods sales will be realized through e-commerce. This makes it necessary to adapt online offers so that custom-made furniture, specially made clothes and other similar products can be photo retouching ordered through modern platforms. Options such as on-site shopping or. Availability of products from new industries: This applies to the medical industry for example. At present, online pharmacies in my country mainly sell supplements. The unresolved issue remains prescription drug sales, which could be much easier, and that's the direction customer expectations are taking shape. Other countries, such as the United States, have also tried to address this issue. Product delivery speed: Customers expect fast delivery. Also, it would be better if it was cheap or free, but this can cause problems, especially if you ship in large quantities. Delivery is an important sales factor and you need to ensure its quality. Local warehouses are needed to shorten routes to customers. Finding new delivery methods is also appreciated. For example, one such form of delivery could be shipment from store, using a fixed brand showroom to process orders. We wrote more about this on our blog: Habit Convergence: Finally, it’s worth remembering that customer service expectations are moving from domain to domain. Entrepreneurs also expect delivery to be fast, cheap and convenient.