PPC that come from my experience

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	Is there an argument for using both lead nurturing and direct signups simultaneously? Well, if you have distinct target personas for your product, or offer different hooks for each software feature, maybe a combined approach should be on your radar. Quick Tips for SaaS PPC marketers With the above in mind, you want to apply the best possible tactics for each approach during your testing phase and beyond. With a half-baked or misguided attempt at either (or both), the results won’t be robust, and you won’t be able to make a decision to choose lead nurture or direct signup. So, here are six actionable pieces of Fax Lists  advice for better SaaS working with SaaS PPC. Tip 1: Target competitor brand terms Marketers often miss this low-hanging fruit. You can build a comparison landing page, or discuss why your product is a better alternative. You might also want to be provocative here, but be prepared for the resulting war! Targeting competitor keywords It’s not unusual to see competitors pop up in ads for branded queries. Adjust campaigns to match the funnel stage Different keywords denote different buying intent. Bear this in mind when designing campaign structure and budget allocations. For example, a comparison search (“tool X vs. tool Y”) comes earlier in the buyer journey than a pricing search (“tool X pricing”). Tip 3: Build audiences based on existing users Ideally, you would segment users based on their usage, and create separate lookalike audiences based on each segment.