Broader strategic questions that need to be answered include:

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	1. How do we communicate our mission statement online? Once you’ve identified your classic marketing “value proposition,” the next step is how to communicate it online. Do the terms being searched describe the customer’s problem/your solution? Your value proposition may not have many searches. In this case, you need to create brand associations that address specific customer cyprus whatsapp data needs. (Other methods of obtaining traffic are discussed in: "How to do SEO for websites and products without search requirements"). How competitive are these terms? You may find that the field is very competitive and you need to research alternatives or long-tail variants of your product. 2. Do we understand our customer base? These questions are the starting point for your research: How big is our market? Is the potential audience increasing or decreasing? (Tools that can help you: Google Trends.) Who are our key players—their demographics, motivations, roles, and needs? (If you’re pressed for time, Craig Bradford’s Persona Research in 5 Minutes will show you how to use Twitter to gain insights.)