Content becomes even more relevant for your target

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	Devise campaigns & matching content Steps and have given you a clear picture of the communication and channels that are needed at different times to be able to develop that ideal customer journey. You can develop new contact moments or campaigns to prevent the pain points and moments of withdrawal and to positively influence the customer's emotion. Think not only of conversion-oriented but also service-oriented campaigns. You directly attune the content of the content to the relevant phase and step into the customer journey. This way you create relevant content that helps your target group and supports your strategy. Also read: Marketing photo editor technology in : innovative trends For marketing automation it is important that the trigger is available to start a campaign. That is to say: which field from which database/system is needed to start a campaign. For example, the purchase of a product or the registration of a complaint. In the example below by Hans Anders, after purchasing glasses, the customer receives a hyper-personalized e-mail campaign with the aim of improving customer satisfaction in the period until delivery. This email is part of the Post Purchase campaign that won Hans Anders the DDMA best email campaign. Customer journey of marketing automation by Hans Anders. . Apply Personalization group if it is also personal and exactly matches the (information) needs at that moment.