Which Internet marketing promotion is more effective: search engine optimization (SEO) or contextual advertising (PPC)? This question is as old as the world, but it is not so difficult to answer it.
Many marketers prefer only one thing and even try to convince their colleagues to use the same thing as they are. But the truth is that the most successful strategies include both.
In the volatile world of digital
shopify website design marketing, strategy should consist of a set of different tactics that will have a trump card in case of any weather. Therefore, let’s say at once – there is no single method for success.
What is better than a saeo or contextual advertising is also not a definite answer. Both the show and PPC should be included in any marketer’s strategy. About why and what the difference between them we will tell below.
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SEO? No, I didn't hear
For many SEO (Search Engine Optimization), it is also search engine optimization, seems to be some incomprehensible art form or secret knowledge. Many give this concept abdible definitions, but we will try to explain everything to you as simply as possible:
Search engine optimization is a practice aimed at improving the quality and amount of the tranche going through the site by improving the visibility of the search engines.
SEO optimization includes: creating content filled with keywords; linking pages of a site with each other; increasing the external reference mass; setting meta tags (meta-schedules, titles, altogem images), and much more.
However, there is another important detail - search engine optimization itself is impermanent. This is caused by the improvement of large search engines and the change of their algorithms, which is why the approach to SEO must be constantly changed in order to consolidate positions well and not fly out of the issue. However, if you succeed, then your site will have a regular flow of traffic, and the positions in the issue will improve.
What's the PPC?
Pay-Per-Click is an online advertising model that is displayed on sites or in search engines and is selected only for a certain audience. The customer pays only if the person who saw pressed the banner and clicked on the link.
PPC is like buying traffic, while SEO is attracting free traffic.
Google AdWords and Yandex Direct - each of them is quite a popular tool for placing such advertising in the relevant search engines. In addition, they allow you to set up an advertising campaign to subtleties and track it.
Which is better?
In short: both are good and both are needed.
As we have understood, PPC allows you to quickly and painlessly get leads, and on the contrary, SEO encourages them to earn “hide effect” through promotion in the search engine. Search engine optimization works by inertia, improving the result over time, while with the help of advertising the result can be achieved instantly.
In this regard, nothing is better and everyone has their own purpose. SEO is building a solid foundation and generally takes a long time to make a full time. The PPC is aimed at rapidly forming a company profile and making almost immediate profit.
If you do not understand, please repeat in plain text: